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BOOK SUMMARY :

In a service business therefore management must give careful thought to how excellence will be paid for there must be a funding mechanism in place to allow the company to outshine competitors frei frances x the four things a service business must get right harvard business review 86 no 4 april 2008 in the old days professional service firms could survive without much marketing effort put together a team of good people deliver strong service to clients and you might get by just fine on repeat business and client referralsthe four things a service business must get right article in harvard business review 86470 80 136 may 2008 with 3807 reads source pubmedthe four things a service business must get right harvard business review

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