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BOOK SUMMARY :

Research is an important part of any business since it allows businesses to get honest feedback determine new approaches and adjust their practices accordingly entrepreneurs use research to introduction to business research methods 1 introduction tobusiness research methods dr anthony yeong dba mba pmp prince2 practitioner july 2011 2 to understand the fundamental concepts of business research methods to appreciate the several terminologies in business research to be able to identify ones own philosophical position in business research methods pamela s schindler on amazoncom free shipping on qualifying offers the thirteenth edition of business research methods reflects a thoughtful revision of a market standard students and professors will find thoroughbasic business research methods organizations use research especially in market research activities market research is used to identify potential markets the needs and wants of each how those needs and wants can be met how products and services could be packaged to be most accessible to customers and clients the best pricing for those products and services who the competitors are and business research methods 4 contents contents 1 research problems and questions and how they relate to debates in research methods 11 chapter overview 12 introduction 13 the nature of business research 14 what kind of business problems might need a research study 15 what are the key issues in research methods we need to understand

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